ADVERTISING MANAGEMENT AND SALES PROMOTION : UNI ...

Description

This document contains detailed description on Control- Advertising effectiveness-Pre & Post testing techniques, Difficulties in measuring advertising effectiveness. Ethics in advertising-Regulatory bodies that impact the advertising industry - Controversial advertising Economic and Social relevance of advertisements - Advertising research & analysis. Advertising for international market - Trends in advertising, Global trends and their impact on Indian advertising - challenges faced by advertisers in India in the era of globalization.