ADVERTISING MANAGEMENT AND SALES PROMOTION : UNI ...

Updated on 14th Jan, 2021

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This document contains detailed description on Control- Advertising effectiveness-Pre & Post testing techniques, Difficulties in measuring advertising effectiveness. Ethics in advertising-Regulatory bodies that impact the advertising industry - Controversial advertising Economic and Social relevance of advertisements - Advertising research & analysis. Advertising for international market - Trends in advertising, Global trends and their impact on Indian advertising - challenges faced by advertisers in India in the era of globalization.

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