ADVERTISING MANAGEMENT AND SALES PROMOTION : UNI ...

Updated on 25th Jan, 2021

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This document contains detailed description on Sales promotion - Definition - Roles-Objectives-Types-(Consumer, Dealer & Sales force oriented sales promotion.) Nature and importance of sales promotion its role in marketing. Ethical aspects of sales promotion - Legal environment, laws that affect advertising in India. Unfair trade practices and competition act - Consumer rights and laws.

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SathyaBama

SathyaBama

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  • Very good notes on Advertising management easy to understand covers the topic in detail

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