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Keyword Research for SEO The Definitive Guide BACKLINKO.COM 2 / 166 With all the talk in the SEO world today about content and social signals it’s easy to forget a little thing that happens to be the foundation of SEO: keyword research. Share I’m not exaggerating when I say that without keywords, there’s no such thing as SEO. Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress. They also help you figure out the thoughts, fears, and desires of yo