note preview

Perception Chapter Outline • • • • • Perception Defined Importance Factors Influencing Perception Perceptual Errors Why Do Perception and Judgment Matter? Perception – The process by which individuals organize and interpret their impressions in order to give meaning to their environment. – People process information inputs into responses involving feeling and action. – The quality or accuracy of a person’s perceptions has a major impact on responses Importance – Because people’s behaviour is based on