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McClelland Theory 1/2/19 Introduction  David McClelland introduced this  theory  during 1960’s.  It is based on Maslow’s hierarchy of  need.  According to him individual posses three   needs which are not innate they are  learned  through culture, age and  experiences. 1/2/19 These are the main three needs  The Need for Achievement  The Need for Affiliation  The Need for Power These are the Motivators which are present in  varying  degrees. 1/2/