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Product Planning and development   When you finish this chapter, you should 6. Understand what  branding is all about 7. Understand the  importance of  packaging and  labeling 1. Understand what “Product” really means. 2. Understand product hierarchy 3. Understand NPD 4. PLC 5. Product mix strategies Target Market Product Place Promotion Price Product Idea Physical good/service Features Quality level Accessories Installation Instructions Product line Brand Package Warranty Type of Brand: Individua