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Pricing The amount of money charged for a product or service is called as price. Charging different prices depending on individual customers and situations is called as the dynamic pricing. Pricing is the second marketing-mix element. Ordinarily companies determine a price by gauging the quality or performance level of the offer and then selecting a price that reflects how the market values its level of quality. However, marketers also are aware that price can send a message to a customer about the product's presumed quality leve

Pricing

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The amount of money charged for a product or service is called as price. Charging different prices depending on individual customers and situations is called as the dynamic pricing. Pricing is the second marketing-mix element.