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In planning its market offerings, the marketer needs to think through five levels of a product- elaborate. 5 4 3 2 1 1 = Core benefit 2 = Basic product 3 = Expected product 4 = Augmented product 5 = Potential product In planning the marketing offering, the marketer needs to think through five levels of the product. Each level adds more customer value, and the five constitute a customer value hierarchy. The five levels include. 1. Core benefit: The fundamental service or benefit that the customer is really buying. A hotel guest