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International Business Chapter No. 1 INDEX • Introduction to International Business • Nature & Scope & Feature of I B • Importance of I B • Approaches of I B • Motivation to do I B • Need for I B • Adopting to Customers Needs • Problems in I B • Entry Strategy • Advantages & Disadvantages of I B • Reasons for recent I B Growth • International Organization WHAT IS INTERNATIONAL BUSINESS ? • The exchange of goods & services, Resources, Knowledge, & Skills , among individuals & businesses in multip

Introduction to International business

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IB - meaning, defination, Importance, approaches